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Faces of Leeds Snapshot

Name: James (Jamie) Cheston
Title: Assistant Teaching Professor of Marketing
Education: MBA, Marketing & Sustainable Global Enterprise, Cornell University
BS in Human & Organizational Development, Vanderbilt University

Jamie Cheston has been an adjunct faculty member at ����ֱ��’s College of Media, Communication and Information for several years and is excited to follow in former marketing colleagues’ footsteps by joining the Leeds faculty. He knew Leeds would be a great next step for his professional career and looks forward to sharing his expertise in both agency-side advertising and client-side marketing, with a special focus on brand strategy and product innovation. He plans to combine concepts with practical applications by sharing extensive real-world and personal experiences to make learning more engaging and relatable.

“As a brand manager at WhiteWave Foods/Danone, I led development of a number of products … from Horizon Organic Growing Years yogurts to Silk Oat Milk. I also led Horizon’s sponsorship of the Peanuts movie—including a trip to the red carpet!—targeting many of our Leeds students as younger kids.”