Center for Research on Consumer Financial Decision Making

Providing Solutions to Protect Consumer Welfare

Welcome to CFDM

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of ÃÛÌÇÖ±²¥, Boulder. Our mission is to advance the understanding of consumer financial decision-making through cutting-edge research, fostering dialogue among experts, and serving as a hub for the global community in this critical field.

Research Focus 

At CFDM, we conduct original scientific research to shed light on how consumers make financial decisions and how they can be empowered to make better choices. Our research spans various domains, including:

  • Saving for college education and retirement

  • Debt repayment

  • Mortgage selection

  • Credit card usage and consumption

  • Decumulation of savings in retirement

  • Health care and insurance payments

  • Stock market investing

  • Consumer wellbeing

We believe that insights from judgment and decision making, psychology, consumer research, behavioral finance, and behavioral economics are crucial to understanding and improving consumer financial decision-making.

Leading Conference
CFDM is proud to host the world's premier conference on consumer financial decision-making. This annual event brings together leading scholars, policymakers, and industry experts to share groundbreaking research, discuss emerging trends, and collaborate on innovative solutions to enhance consumer welfare.
Brown Bag Seminar Series
To foster a vibrant research community and promote the exchange of early-stage ideas, CFDM runs a regular brown bag seminar series. This platform allows researchers to present their ongoing work, receive valuable feedback, and engage in stimulating discussions with colleagues from diverse disciplines.
Community Hub
CFDM serves as a hub for the global community of researchers, practitioners, and policymakers interested in consumer financial decision-making. We facilitate collaboration, knowledge sharing, and networking opportunities to advance the field and drive positive change in consumer financial well-being.

Join Us

Whether you are a researcher, student, policymaker, or industry professional, we invite you to join our community and contribute to the mission of improving consumer financial decision-making. Explore our website to learn more about our research, events, and opportunities to get involved.