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Increasingly, networking is taking place through social media, including LinkedIn, Facebook and Twitter. However, there is no better way to expand your circle than through face-to-face events such as professional meetings, seminars and parties. Follow the tips below to make the most of your in-person networking opportunities.

Before the event

Decide on a goal

What is the main thing you want to accomplish? Would you like to meet three new contacts or learn about two companies that interest you? Your time is precious and should be used effectively.

Vet new contacts

Do you know the event organizer? This person can be key to helping you find out which individuals you should seek out for networking opportunities. If the organizer is at the event, they may even be able to introduce you to these new contacts personally.

During the event

Be aware of non-verbal communication

Keep in mind the importance of a handshake and posture when speaking. First, use your full hand to grip the other individual’s hand and shake firmly while maintaining eye contact and smiling. Next, while speaking, leave your arms unfolded and maintain eye contact to make the person you’re interacting with feel relaxed and welcome. Folding your arms or looking away creates a barrier to the conversation and communicates that you are not interested.

Take the pressure off

Instead of focusing on yourself, which may increase your nervousness and inadvertently come off as self-interest, think of the networking as a service you can offer to others. By viewing networking as an opportunity to help others with their needs and interests, you can concentrate on connecting individuals who can assist each other. This viewpoint will help you become more relaxed and natural.

Be authentic

If you find yourself at an event and don’t know anyone, walk up to a few people and introduce yourself and tell them exactly that. You are likely not the only individual in that situation and your authenticity will be appreciated more than a witty remark. By being yourself, along with taking the pressure off to impress, you will combat the self- consciousness and awkwardness that may be off-putting to others.

Remember your goal

Don’t let the goal you established before the event fall by the wayside. If you want to meet new people, it is key to steer clear of friends and co-workers. Were you looking for information on new companies? Remember to pay close attention to where people are working and politely wrap up any conversations with those familiar organizations.

After the event

Jot down notes

Who did you meet that you want to contact again in the future? Jot down on their business card what you found memorable about them. Perhaps it was something specific they said with regard to their views on a particular topic or interest in a profession; or if you spoke of more personal topics, be sure to note names and places that were mentioned. Then when you do contact the individual, you will be able to mention the discussion and remind them of who you are and how the two of you met.

Create connections

This is less about how you connect with the new contact, and more about someone else you may be able to connect the new contact to who can meet their needs. Be sincere and authentic, just as you were at the event. Suggest a future casual meeting with yourself, the person you met at the event, and the individual you would like them to learn more about. This creates a positive view of you as a valuable connection.