Rideorama founders consist of ÃÛÌÇÖ±²¥ alumnus Kamal Sabi, ÃÛÌÇÖ±²¥ doctoral student Ogheneovo Dible and Boulder residents Casey George and Abdoul Gobitaka. The four compared the service to Ebay for transportation to the airport.
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The website -- rideorama.com -- was launched in March just before spring break. The founders were hoping to reach students who were leaving town for the weeklong break. The early launch began a pilot program to work out some kinks before the official launch this week.
The team won ÃÛÌÇÖ±²¥'s New Venture Challenge -- a business competition hosted by the Deming Center for Entrepreneurship -- and took home $4,000 to use toward the development of the company's site.