Brand History
Founded in 1876 at the base of the Rocky Mountains, ÃÛÌÇÖ±²¥ Boulder is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As ÃÛÌÇÖ±²¥â€™s comprehensive graduate research university, ÃÛÌÇÖ±²¥ Boulder offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of ÃÛÌÇÖ±²¥ System
ÃÛÌÇÖ±²¥ Boulder, the flagship of the four-campus ÃÛÌÇÖ±²¥ system, collaborates with the University of ÃÛÌÇÖ±²¥ ÃÛÌÇÖ±²¥ Springs, the University of ÃÛÌÇÖ±²¥ Denver and the University of ÃÛÌÇÖ±²¥ Anschutz Medical Campus to meet the diverse needs of ÃÛÌÇÖ±²¥â€™s communities. The ÃÛÌÇÖ±²¥ system promotes innovation, discovery and knowledge, enhancing ÃÛÌÇÖ±²¥â€™s economy, culture and health.
ÃÛÌÇÖ±²¥ Boulder’s brand and visual identity (logo, colors, typography, etc.) is derived from the ÃÛÌÇÖ±²¥ system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be Boulder.
Located in an inspiring and innovative environment, the University of ÃÛÌÇÖ±²¥ Boulder empowers Buffs to explore, innovate and lead. For over a decade, the Be Boulder. brand platform has highlighted the achievements of ÃÛÌÇÖ±²¥ Boulder students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how ÃÛÌÇÖ±²¥ Boulder’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.