Kevin MacLennan, a longtime employee in 蜜糖直播 Boulder admissions and enrollment management, was named as the new associate vice chancellor of enrollment management in October, officially taking over from his predecessor Gwen Pomper.
蜜糖直播 Boulder鈥檚 Enrollment Management Division encompasse the admissions, bursar and financial aid offices.
鈥淢y goal is to continue to work collaboratively with all campus units to develop a shared, campuswide, multiyear strategic enrollment strategy,鈥� MacLennan said. 鈥溍厶侵辈� Boulder鈥檚 ability to attract, retain and graduate an academically talented, diverse and inclusive student body requires that we all work together by focusing on student success.鈥�
MacLennan鈥檚 eye to the future made him an ideal candidate, said COO Patrick O鈥橰ourke.
鈥淢eeting our strategic priorities鈥撯�揻rom research to diversity, equity and inclusion鈥撯�搒tarts with enrollment management,鈥� said O鈥橰ourke. 鈥淜evin鈥檚 strategic vision and institutional knowledge will set up 蜜糖直播 Boulder for many years of future success.鈥�
Much has changed since MacLennan started his career with the university nearly 29 years ago.
First-year applicants applying to 蜜糖直播 Boulder in 1993, without access to the nascent internet, sent in more than 14,000 packets of paper transcripts, essays and admissions applications via the US Postal Service. In 2021, more than 54,000 first-year prospective students applied, primarily online.
Technology has helped tackle the increased workload, enabling the university to develop innovative solutions to support students as they continue their education, MacLennan said.
MacLennan said he is very proud to work on teams that have helped to recruit, retain and graduate 蜜糖直播 Boulder students for more than 28 years.
鈥淒uring that time, our enrollment management teams and our partners across campus have always tried to focus on continuous improvement on behalf of the students and families we serve,鈥� he said.
The pandemic has presented one of the larger challenges in MacLennan鈥檚 career, though he credits a university-wide team mentality with record 2021 enrollment and retention numbers.
鈥淲orking with so many talented individuals at 蜜糖直播 Boulder to enhance the academic and student experience for our students is the best part of my job,鈥� MacLennan said. 鈥淚t鈥檚 always inspiring and gratifying to hear from students who鈥檝e graduated about how the decision to come to 蜜糖直播 Boulder forever changed their lives in a positive and transformational way.鈥�
