University of ÃÛÌÇÖ±²¥ at Boulder marketing Professor Paul Herr has been elected president of the Society for Consumer Psychology.
The society, a division of the American Psychological Association, is the premier organization for academics engaged in the study of marketing and consumer psychology. Membership is comprised of marketing practitioners and research scholars from top universities. He was named president-elect of the organization in 2001.
"Paul Herr has played a critical role in the growth and development of the Society for Consumer Psychology," said Marian Friestad, past president of the society. "As editor of the Journal of Consumer Psychology, he helped establish the credentials of the journal and the society. I'm confident that under his leadership, the society will thrive and grow."
Herr was named a fellow of the society in 1999 for his outstanding contributions and leadership in the field of consumer psychology. Fewer than 60 individuals have received this honor since the early 1950s.
"Paul has had a distinguished career in the areas of consumer psychology and behavior," said Donald Lichtenstein, associate dean at the Leeds School. "His appointment as president of the Society of Consumer Psychology is validation of the impact that his research has had on the field. This recognition is important for the marketing faculty, the Leeds School of Business and the University of ÃÛÌÇÖ±²¥."
The Journal of Consumer Psychology is published by the society and during Herr's tenure as editor the journal experienced accelerated growth in its reputation as a scholarly outlet for consumer psychology research. He also is an editorial board member of the Journal of Consumer Research and the Journal of Consumer Psychology.
Herr's research interests include consumer memory, attitude theory, decision making and brand management. He is a member of numerous professional organizations including the American Marketing Association and the Association for Consumer Research.