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When the 蜜糖直播 Buffaloes catch a breather during Pac-12 network football games this fall 鈥� ditto for the basketball team, right into spring 鈥� expect to see a top-notch team from the 蜜糖直播-Boulder College of Music step in.

For the first time, students from the college will be featured in nationally broadcast television commercials promoting the university, the campus and the 蜜糖直播-Boulder brand, focusing on a theme of 鈥淐reate Something Extraordinary.鈥� The commercials will air at least once during all games televised by the network.

鈥淭he message is if you come here, your education and experience are going to prepare you to truly create something extraordinary with your life,鈥� says T.J. Rhine of Boulder-based Greenhouse Partners, which crafted the concept.

The commercials feature an inspirational voiceover and images illustrating the diversity of experience and excellence on campus, from Nobel Prize-winning faculty to musicians from the college. Two composition graduate students, Daniel Brandt and Hugh Lobel, wrote the score.

鈥淲e were sort of more interested in commercial music a bit more than other students,鈥� says Brandt, 25, in the master鈥檚 degree program in composition. 鈥淲e spoke with T.J. and got the impression he wanted something minimalistic.鈥�

For research, Brandt went online and listened to musical scores for iPod and iPhone advertisements 鈥� 鈥淭hen I stopped listening and started writing.鈥� Rhine liked one of the tunes and Brandt worked with him to refine it. His score will accompany one version of the 30-second commercial and Lobel鈥檚 the other.

鈥淭hey worked really hard to get the performance down to exactly 30 seconds,鈥� says Daniel Kellogg, associate professor of composition, who coordinated the college鈥檚 participation in the project.

Having the potential of millions of ears hearing his work is, Brandt says, 鈥減retty cool. 鈥� You go to a new-music concert and hopefully the people are nice enough to applaud. 鈥� Now it鈥檚 interesting think that millions of people may be watching or listening during a football game and I wouldn鈥檛 even know.鈥�

Making a half-minute commercial takes a lot more time and effort than many people might imagine.

The four performers 鈥� Marisa Ishikawa on violin, Trevor Martin and Megan Knapp on cello, and Peter Mathys on piano 鈥� spent several hours in makeup and playing onstage at Grusin Music Hall on July 18 while a dozen people from Denver-based Futuristic Productions arranged complex lighting and shot video. The performers had previously recorded the original scores and were given instructions for the filming.

鈥淭he crew wanted them to play something they could play straight for 10 minutes,鈥� says Kellogg.

Pachelbel鈥檚 鈥淐anon in D鈥� it was, then. The performers played those notes over and over while the crew tinkered with lighting, shot footage from the seats and eventually captured close-ups with a camera on a shoulder-carried boom.

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鈥淭his was a fun chance for our students to collaborate on some music for a film and do something completely different,鈥� he says. 鈥淭hey worked hard on an unusual project that will really represent the College of Music well.鈥澨�