The school spirit enthusiastically displayed in the Coors Events Center during basketball games is arguably the greatest in the Pac-12. The source? The booming stretch of black and gold located behind the southern hoop in student sections 13-17 called the C-Unit. The C-Unit’s spirit has earned it national recognition.
Hundreds of students — including Nick Shearon, known as “Buff Man,” and “Buff Girl” Courtney Benejam, pictured — consistently cheer on the Buffs dressed from head to toe in ֱ gear or in elaborate costumes. Waving huge posters to distract opponents, they chant and sing the ֱ Fight Song as a united group.
Photography by Glenn Asakawa