Dr. Kai Larsen is an associate professor of information systems within the Division of Management and Entrepreneurship at Leeds with a courtesy appointment as an Associate Professor in Information Science in the College of Media, Communication and Information. He serves on the Faculty Advisory Board at the ATLAS Institute, and as an affiliated faculty member at the Silicon Flatirons Center in the ÃÛÌÇÖ±²¥ School of Law. As Director of the federally supported Human Behavior Project, Dr. Larsen's research uses automatic text mining technologies to create an integrating framework for predictors of human behavior, with implications for understanding of all human behaviors, including technology utilization, investor decisions, and cancer prevention behaviors.