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Building civic pride and engagement are essential for cities to thrive. This semester, teams of Creative Technology and Design (CTD) master’s students developed proposals in coordination with the City of Denver aiming to do just that.

The CTD program engages students in pursuing practical solutions to real-world design challenges by blending behavioral insights, technology, branding and marketing, and physical objects. This comprehensive approach can yield more meaningful outcomes than one-off fixes are often able to achieve.

Indeed, while CTD students pursue unique paths focusing on creative industries, social impact or performance technology, they also work on cross-disciplinary team projects that push their boundaries and prepare them to succeed in careers across many industries.

Many methods to design
This year’s cohort had the opportunity to collaborate with the City of Denver to propose solutions for two initiatives as part of Design Methods, a foundational class all CTD students complete.

By nature, good design has no one right approach. Design Methods, taught by Derek Friday and John Breznicky, familiarizes students with many different ways to address design prompts, including the concepts of deliberate observation (e.g. cultural probes, ethnography); “problem finding” and “design thinking”; “wicked problems”; iterative design; and alternative generation and assessment.

The class culminates with month-long final projects in which teams collaborate on proposals to  address real-life design needs. This semester, four teams of CTD master’s students worked on projects in partnership with the Denver Mayor’s Office to develop solutions to support two remarkable initiatives.

They delivered final presentations in ATLAS’s B2 Black Box Experimental Studio. In attendance were representatives from the City of Denver, including First Lady Johnston, and Tran Nguyen-Wills, Deputy Outreach Director, along with Josh Wills, Creative Director & Partner at Consume & Create. Each team’s members brought a variety of skills, talents and interests to their groups and collectively they proposed a series of multidisciplinary solutions.

Friday noted, “[The teams] were able to generate solid ideas based on the brief and using the process that we taught them during the semester with the caveat that [the process of] developing your own method for problem solving continues to evolve throughout your entire creative process… They were pros and we were really, really proud.”

Here is some of what the teams presented:

Little Saigon / Saigon Azteca

• Team 1 - Abena Gyimah, Julia McKeag, Harsita Rajendren, Shreya Pradeep Sekar, Justin Chan, Lavan Kumar Baskaran, Mythiresh Gajendra Babu
• Team 2 - Sylvia Robles, Colin Egge, Jax Whitham, Jacy Ashford, Ayesha Rawal, Noah Reardon
• Team 3 - Scott Ehrlich, Eli Skelly, Clayton Hester, Shraddha Shinde, Nick Barcalow, Arjun Ramachandran

is a vibrant cultural enclave known for its rich Vietnamese heritage and community dating back over 40 years, as well as a growing Hispanic community. The City of Denver has identified opportunities to enhance cultural preservation, spark economic development and engage the community in this district.

City designers presented this strategy: “Exploring the intersectionality of the AAPI and Latino/Indigenous cultures, including music, dance, and ceremonies, will result in a compelling brand that amplifies the rich heritage of the communities that call this Cultural District home.”

Three teams proposed comprehensive design solutions incorporating branding (logos, color palettes, typography) and digital solutions (web and mobile integrations) along with physical interventions ranging from modular planters to signage to walkability improvements.

In lieu of an ornamental archway over a busy thoroughfare to mark the neighborhood, one team proposed a pedestrian bridge incorporating cultural design elements, with the aim to improve accessibility and safety. This combination of aesthetic enhancement and cultural relevance combined with practical, human-scale problem-solving powered by technology exemplifies what makes the CTD program special.

Josh Will, who developed the project briefs the students worked from, noted in his feedback to one team, “Given the community’s curb appeal—or lack thereof—it’s a very vibrant district and community, and you have done a great job of taking everything that exists on the inside. When you go into a restaurant or any of the businesses, the community is very welcoming and energetic, uplifting, bright and vibrant. And throughout your entire visualization and also the physical planters and archways—you’ve taken what exists inside and brought it outside.”

Give5 Mile High
Team: Aaron Neyer, Elizabeth Saunders, Pavan Dayal, Shawn Duncan Jr., Stephanie Babb

is a citywide volunteer initiative led by First Lady of Denver Courtney Johnston and the Mayor’s Office outreach team. This program empowers Denverites to come together to strengthen the community through collective service.

The City of Denver’s design team identified two key needs to ensure Give5 Mile High success:

• A technology solution to support and connect volunteers, organizations and local businesses.
• A marketing campaign to raise awareness among key stakeholders.

The student team presented a detailed mock-up of a mobile app designed to simplify connectivity and improve participation in Give5 Mile High. They also built a comprehensive brand and marketing strategy incorporating social media and local influencers to boost program awareness and engagement.

In her feedback to the team, First Lady Johnston said, “This is exactly what we were hoping [the team] would achieve. It made sense to think this should be a very user-friendly app that invites people to participate, and you all did it. This is incredible. I love that there are lots of things we didn’t even think about that you can do.”

Mayor Johnston was able to view the presentation remotely and added, “What I love about it is that it fundamentally understands and accelerates the two major principles of the project. One—how to make it so much easier for folks to sign up—the ease of sign-up is so powerful that the app makes possible. The second is the idea that the service is an act of community building. It is a way in which you serve with other people that binds you together, and this seamlessly connects you to other people.”

Additional project presentations
Aside from the work with the City of Denver, two more student teams presented projects combining engineering, design, data and art. Take a look:

Climate Threads
Team: Sara Runkel, Robyn Marowitz, Caitlin Littlejohn, Kate Rooney

Climate Threads aims to raise awareness about air quality and its impact on public health. Through data visualization and textile design, invisible disparities in air quality become visible and tangible. Explore the data on the .

Confluence
Team: Abe Homer, Shalimar Alvarado Cruz Hebbeler, Abhinav Mehrotra, Alexander LaFontaine, Cambria Klinger

Confluence is an interactive, immersive experience that explores the artistry of water. The dynamic fluid simulation can be interacted with by tilting a cairn on all four axes. Laser-cut and built using chipboard, the cairn represents the confluence of both the digital and physical world. The installation was completed with the use of projection, spatial audio, and soft ambient lighting for a peaceful and immersive experience. Learn more on the .

Designing through radical creativity and inclusion
Gordon Müller-Seitz, guest researcher and Chair of Strategy, Innovation and Cooperation at the University of Kaiserslautern-Landau (RPTU) in Germany, provided students support and guidance throughout the semester. In addressing attendees, he summed up the ATLAS program by saying, “I really appreciated that you live up to your motto that you strive for radical creativity. But it is not only radical creativity—it is also this radical inclusiveness.”

Learn more about the Creative Technology and Design master’s program